New Construction

Step 1 - Application Phase

A: Contact Wyndham Hotel Group Franchise Sales

Contact the Wyndham Hotel Group Franchise Sales Director at (800) 758-8999 or by filling out the contact questionnaire.

B: Disclosure

Receive and review the Franchise Disclosure Document (FDD). Upon receipt, sign, date and return Exhibit G of the FDD.

C: Application Completion and Submittal

Ten business days after receiving the FDD (14 days if you are an Illinois, Alberta or Ontario resident or your property will be in Illinois, Alberta or Ontario), fill out the application and return it with the $1,000 application fee and supporting documents including financial statements, articles of incorporation (if applicable), etc.

D: Application Review

Your application for a franchise will be reviewed by our Franchise Review Committee.

E: License Agreement

After your application has been approved, you will receive a License/Franchise Agreement. Read the document carefully. Wait at least 5 business days as required by state and federal franchise laws. Then, sign and date the agreement where indicated and submit any ancillary documents. Return all documents to Franchise Sales.

Step 2 - Pre-Opening Phase

Once the franchise agreement is signed, our team will help you throughout the development and pre-opening process. Each franchisee is assigned a team made up of:

Regional Vice President of Franchise Sales
Franchise Sales Director
Director of New Construction Development
Sr. Project Manager, Design Services

A: Pre-Construction

Before beginning the actual construction of your property, it’s important to take into consideration key points that will help make the building process as smooth as possible. Once your franchise agreement is executed, Wyndham Hotel Group will assist you in the following ways:

Supply a list of qualified feasibility companies.
Introduce management companies.
Introduce construction companies.
Provide information on national and regional construction costs.
Attend planning board meetings as needed.
Attend meetings with other professionals.

B: Financial Assistance

Wyndham Hotel Group will deliver market occupancy percentages and average daily rates, through a third party source – Smith Travel Research – to your lender upon their request.

Wyndham Hotel Group will also help you compile the information required to apply for the financial and banking resources needed to get your property underway. We will:

List the documentation that lenders will require.
Provide information to your local bank upon request to facilitate loan procurement.
Provide assistance to qualified franchisees to find lenders.
Introduce preferred alliance lenders.

C: Design & Development & Construction Process Support

Once all of the pre-construction processes have been completed, you’ll be ready to begin developing your property. Wyndham Hotel Group will help you through this process. The support package we offer franchisees includes introduction and guidance with the following steps:

Site Development

Site utilization and layout studies.
Architect and contractor databases.
Hands-on presentation collateral.
Brand specific design materials (Intranet).

Design Review Process

Project "design" tracking once architect has been chosen.
Building and FFE design standards.
FFE guidelines and timetable.
Preliminary plan review.
Construction document review.
Product/FFE submittal review.
Feedback on conformance of plans with system standard.

Step 3 - Property Opening and Integration

Your Property Opening Manager and Integration Services Manager will work closely with you to help make sure you have what you need to prepare your property for opening day. In addition to introducing you to our various support departments, the opening and integration team will train you on key operational tools, including access to MyPortal (the Wyndham Hotel Group intranet site), quality assurance/Medallia, and revenue management. To assist in getting your property positioned in the marketplace, this team will also familiarize you with the revenue-generating opportunities from the Wyndham Rewards^SM loyalty program and with global sales efforts and opportunities

Step 4 - On-Going Franchise Support

A: Dedicated Franchisee Resources

After your property opens, you will be introduced to your Franchise Services Manager (FSM) and Director of Business Development (DBD). These two professionals will be your ongoing headquarters and field-based support team. They will work with you and your staff to enhance your property’s performance in areas such as optimizing revenue, customer service, and operations.
Franchise Services Manager

Your FSM provides headquarters-based support that includes:

Ongoing proactive follow-up and troubleshooting support for the general manager and the owner as needed• Tracking property and market performance
Assistance in developing your property profile in the central reservation system, on the brand Web site, and on third-party Web sites
Working with the DBD in preparing for, and following up on, visits to your property Director of Business Development
Your DBD provides field-based and on-site support that includes:
- “Hands-on” rate and inventory management and systems consultation
- Customized on-site coaching in all aspects of property operations
- Guidance on participation in regional and national marketing efforts and Wyndham Hotel Group brand programs
- Personalized consultations with your property’s general manager and owner

B: Reservations Centers

Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.

In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels

Wyndham Rewards^®

What is the Wyndham Rewards^®program?

The Wyndham Rewards program is Wyndham Hotel Group’s points-based loyalty program that rewards members with their choice of points, airline miles or rail points for qualifying stays¹ at more than 6,000 Wyndham Worldwide hotels around the globe.

Distribution

The Distribution Services department is the gatekeeper of information for all Wyndham Hotel Group hotels worldwide. It works closely with franchisees to ensure that property data, rates and inventory are accurate and current in all distribution channels. The department also supports guests, travel agents, third party Web sites and internal departments to help maximize revenue.

Technical Support Services

The Technical Support Services (TSS) department provides technical support via an online self help knowledgebase, E-Media instructional modules available both on MyPortal and the knowledgebase, and over the phone when the solution is not available in the knowledgebase.
Their services and key responsibilities are:

First line support for all franchisees experiencing technical difficulties.
Ownership of a customer’s technical issue or request by embracing the entire “life cycle” of a request from initial contact through problem resolution.
Education of customers and prevention of problems through trend analysis and reporting.
Support of all technology products and services offered by Wyndham Hotel Group including PM System, MyPortal, Email, RFP, Wyndham Rewards^SM, MyLearning, etc…

C: Global E-Commerce

Our Distribution Partnerships Department is an extension of your hotel’s e-commerce sales efforts. This team works with a variety of online travel agencies and other electronic distribution channels to develop and implement strategies to maximize revenues for your hotel through important e-commerce channels, including:

Expedia
Priceline
Travelocity
Sabre
Orbitz
Galileo

D: Training

Ongoing training is critical to running a well-performing property and is a core element in our support services for franchisees. Wyndham Worldwide University School of Hospitality Operations (SoHO) is a premier hospitality educator that helps franchisees create a positive experience for their guests and employees.

We provide training and consulting in various areas of hospitality operations, starting with our general manager and owner training programs, which are conducted at our headquarters in Parsippany, NJ.* We also offer franchisees customized property training programs that are conducted at the property for an additional fee. Our training is designed to meet the needs of our diverse franchise community and to assist hotel owners and general managers in achieving their business goals.

*Knights Inn offers free on-site training

Customized Training

If you don’t see the training you need here, please let us know. We can develop a customized workshop or series of workshops to meet your specific learning objectives.

Classes can be scheduled by visiting NextStep through your brand portal. For questions regarding any of our training programs, including their costs, please contact us at (888) 575-4822 or hotel.training@wyndhamworldwide.com.

E: Global Sales

Our Global Sales Department acts as an extension of your sales team, working daily to deliver business to your hotel. This large group
of over 100 seasoned sales professionals works with all key market segments that have potential to drive room nights to your hotel:

Corporate
Tour markets
Group
Foreign inbound travel (FIT)
Association
Sports
Travel agents
Transportation
International sales
Government

F: Quality Assurance

A positive guest experience is a key determinant in attracting and retaining guests. At Wyndham Hotel Group, we approach quality from two perspectives:

Physical Property Inspections

Our 45 expertly trained quality assurance (QA) consultants across all brands visit properties in our systems to evaluate the overall property condition and provide you with a solution-based QA evaluation.

“Voice of the Customer” Surveys

We utilize Medallia, a well-known hospitality tool, to measure guest satisfaction at properties. Each property receives a guest feedback summary, which highlights guest satisfaction and opportunity areas for improvement. This is an excellent tool for improving guest satisfaction and guest retention.

G: Design Construction and Procurement Services

Whether you’re building, renovating, or upgrading, the Design, Construction, and Procurement Services Department provides expertise and assistance customized to your project needs.

Design Services

Our team of architects and design professionals can help guide you through your project from start to finish with brand knowledge and architectural expertise. Complimentary services offered include:

• Architectural services for conversions, transfers, and upgrades*†• New construction architectural services*†
• Brand-approved interior designs*†

Procurement Services

Our purchasing professionals can save you time and money by providing access to the right products and services at competitive prices. You may utilize our procurement expertise for all your hotel furniture, fixtures, and equipment purchasing needs. Services include:

Brand-approved furniture, fixtures, and equipment packages
Logistics support (shipping, tracking, freight claims)
Flexible financing
Access to thousands of products at competitive prices from nationally recognized suppliers
Single point of contact for individual and recurring purchases of furniture, fixtures, equipment, and operating supplies
Knowledgeable, personalized service team

Click here to look over the Quick Reference Guide to make sure!

Supplier Guide's

H: Wyndham Rewards^®

The Wyndham Rewards program positions us to compete more effectively in the market while capturing the breadth and strength of Wyndham Worldwide’s family of expanded travel choices that include destination resorts, international locations and vacation ownership resorts.

Wyndham Rewards^® Gives Franchisees the Edge

The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:

Hundreds of rewards including gift cards, car rentals and airline tickets
No blackout dates¹
Special member offers
Redemption online or by phone
Free travel planning assistance from our program specialists

With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.

Competitive Landscape

Wyndham Hotel Group participates with a company called Phoenix Marketing in a study called Scores Indicated Research that polls guests of all different hotel loyalty programs.

According to the 2007 Hotel SCORES survey, the Wyndham Rewards^® program has the highest level of member activity in all frequent guest programs at 74%. This beats both Marriott and Choice – both measured 63% in member activity. And when it comes to consumer awareness about the Wyndham Rewards program, results show a 34% increase from 2004 to 2007.

Although the Wyndham Rewards^® program is a relatively new player in the hotel loyalty rewards program, its strong results are competitive with more seasoned frequent guest programs such as Marriott Rewards®, Choice Privileges® and Starwood Preferred Guest®.

Member Value to Properties

Wyndham Rewards members are high-value customers who:

Pay a higher ADR …stay more often than non-members.
Are five times more likely to remain Wyndham Hotel Group customers over a two-year period than non-members.
All brands benefit from members staying within the Wyndham Rewards^® program network of hotels

○The Wyndham Rewards^® program business comes from 34% -76% of members who enrolled through a different brand.*

Why do Members Stay at Properties Participating in the Wyndham Rewards^® Program?

For every qualified stay¹ at a Wyndham Hotel Group franchised property, members will earn Wyndham Rewards^® points, airline miles or rail points for rewards such as free night stays, airline tickets and gift cards. Members can also earn rewards even faster when they apply for and use the Wyndham Rewards MasterCard® credit card; shop online, rent a car or even get your taxes done.

Members can redeem points for free night stays at more than 6,000 Wyndham Worldwide locations for free car rentals, vacation packages and shopping or dining gift cards with popular retailers such as the Home Depot®, BestBuy^TM and Target® to name a few. Also, there are hundreds of merchandise options found on Wyndham Rewards Marketplace at wyndhamrewards.com which is powered by SkyMall®.

Wyndham Rewards^® is only getting better!

Consumers are brand loyal if a program is valuable to them. Our goal is to retain current customers and increase our share of their business by making all of our offerings extremely appealing. We carefully research, plan and structure each promotion to ensure our members and our brands get great value.

We are fully committed to developing programs that help our franchisees build their business. Our focus is on driving incremental revenue to properties and encouraging Wyndham Rewards^® program engagement throughout our franchisee community.

Dash for Cash

There are property enrollment incentives in place to reward your front desk staff and owners with $1 per enrollment incentive, once the property reaches 20 qualified enrollments.

Purchase Points Rewards

Owners and general managers can use our online tool called Purchase Points Rewards to buy or issue points to Wyndham Rewards guests. This is an easy and great way to show your loyal guests that you appreciate their business.

Franchise Tools

The Wyndham Rewards^® program training tools and on-property support are posted on MyPortal, located at https://myportal.wyndhamworldwide.com, our intranet site and key communication vehicle and single access point to all the applications Wyndham Hotel Group makes available to you.

Brand Marketing

Once you are ready to open, you’ll want to spread the news, and our brand marketing team is ready to assist. You will have access to innovative, multitiered marketing initiatives, including:

National brand marketing to consumers
Regional marketing co-op programs
Dynamic brand Web site
Business-to-business ad campaigns
Monthly e-mail newsletter
Easy-to-use online identity guide

Choosing Wyndham Hotel Group

As you can see, Wyndham Hotel Group has locations in 50 countries spanning 6 continents. Our 10 brands compete in market segments from economy to upscale. Each brand has a unique positioning in its segment and dedicated marketing programs. With our diverse portfolio and world-class services and support, you will find that we offer you opportunities that other franchise systems just can’t match.

For development opportunities, contact us today.

* These service offerings are at no additional charge; however, the hours provided for project work under these services are limited to a total of eight (8) staff hours, with a standard US$75.00 per hour charge for work required over this time allotment. Where the service requires more than eight (8) staff hours, franchisees either will be charged the rates noted or will be referred to one of our third-party project management firms (i.e., architectural, general contractor, and interior design firms).

† Wyndham Hotel Group’s or its affiliates’ review or approval of your plans, drawings, or specifications or inspection of the property before, during, or after renovation or construction is only to determine compliance with system standards and not to detect errors or omissions in the work of your architects, engineers, contractors, or the like. Wyndham Hotel Group’s or its affiliates’ review does not cover technical or engineering factors or compliance with federal, state, or local laws, regulations, or code requirements. Wyndham Hotel Group and its affiliates will not be liable to you, your lenders, contractors, employees, guests, or others on account of such review and inspection services.