Travelodge® is a hotel chain with more than 430 properties across North America. The brand operates primarily in the economy segment in the U.S. and in the midscale segment in Canada. Travelodge targets leisure travelers with a focus on those who prefer an active lifestyle of outdoor activity and offers guests complimentary Bear Bites® continental breakfast and free high-speed Internet access.

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Brand Marketing

Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands. We utilize a powerful mix of marketing including, advertising, promotions and public relations to target consumers, travel agents and corporate meeting planners and other key market segment.¹ Integrated marketing initiatives may include:

• National print, television, radio and online campaigns²
• Exposure on top search engines and other online ad networks¹
• Regional co-op marketing programs for many brands¹
• National public relations
• Key sponsorships for target demographics¹
• Targeted promotions to drive trial
• Direct marketing including email campaigns¹
• Social Media

1 available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising

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