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Super 8 Worldwide® is the world's largest economy lodging chain with over 2,100 properties in the U.S., Canada and China. Super 8 has recently launched a brand refresh with a new logo and a fresh, new interior and exterior design program. Guests can depend on every Super 8 to deliver on the brand's "8 point promise," which includes complimentary SuperStart® breakfast, free high-speed internet access, upgraded bath amenities, free in-room coffee, kids under 17 stay free and free premium cable or satellite TV.

Contact us now for more information on a Super 8 franchise.

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Brand Marketing

Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands. We utilize a powerful mix of marketing including, advertising, promotions and public relations to target consumers, travel agents and corporate meeting planners and other key market segment.1 Integrated marketing initiatives may include:

  • National print, television, radio and online campaigns2
  • Exposure on top search engines and other online ad networks1
  • Regional co-op marketing programs for many brands1
  • National public relations
  • Key sponsorships for target demographics1
  • Targeted promotions to drive trial
  • Direct marketing including email campaigns1
  • Social Media

1 available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising

When it comes to building or renovating your property, nothing should be left to chance. That's why the Development Planning and Construction team is ready to help you throughout the entire development process. Want to learn more?



Super 8 General Documents

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