Super 8® is the world’s largest economy lodging chain with over 2,200 properties in the U.S., Canada and China. Guests can depend on every Super 8 to deliver complimentary SuperStart® breakfast, free high speed internet access, upgraded bath amenities, free in-room coffee, kids under 17 stay free and free premium cable or satellite TV.

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Brand Marketing

Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands. We utilize a powerful mix of marketing including, advertising, promotions and public relations to target consumers, travel agents and corporate meeting planners and other key market segment.¹ Integrated marketing initiatives may include:

• National print, television, radio and online campaigns²
• Exposure on top search engines and other online ad networks¹
• Regional co-op marketing programs for many brands¹
• National public relations
• Key sponsorships for target demographics¹
• Targeted promotions to drive trial
• Direct marketing including email campaigns¹
• Social Media

1 available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising

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