Howard Johnson® is one of the most iconic hotel brands in America. The brand pioneered hotel franchising in 1954. Today, Howard Johnson has over 440 hotels in North America, Latin America, Asia and other international markets. In North America, the brand operates in the midscale and economy segments while internationally the brand includes midscale and upscale hotels. The Howard Johnson brand targets families and leisure travelers, providing complimentary continental "Rise and Dine®" breakfast and high-speed internet access.

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Brand Marketing

Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands. We utilize a powerful mix of marketing including, advertising, promotions and public relations to target consumers, travel agents and corporate meeting planners and other key market segment.¹ Integrated marketing initiatives may include:

• National print, television, radio and online campaigns²
• Exposure on top search engines and other online ad networks¹
• Regional co-op marketing programs for many brands¹
• National public relations
• Key sponsorships for target demographics¹
• Targeted promotions to drive trial
• Direct marketing including email campaigns¹
• Social Media

1 available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising

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