Days Inn® is a leading global brand in the economy segment with more guest rooms than any other economy brand in the world and over 1,820 properties worldwide. Under its "Best Value under the Sun" market positioning, Days Inn hotels offer value conscious consumers free high speed internet and most hotels offer free Daybreak® breakfast. Many hotels also have restaurants, pools and meeting rooms.

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Brand Marketing

Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands. We utilize a powerful mix of marketing including, advertising, promotions and public relations to target consumers, travel agents and corporate meeting planners and other key market segment.¹ Integrated marketing initiatives may include:

• National print, television, radio and online campaigns²
• Exposure on top search engines and other online ad networks¹
• Regional co-op marketing programs for many brands¹
• National public relations
• Key sponsorships for target demographics¹
• Targeted promotions to drive trial
• Direct marketing including email campaigns¹
• Social Media

1 available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising

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