Marketing and Advertising
The Wingate by Wyndham brand develops national marketing programs designed to build brand awareness and brand equity and to deliver a compelling selling proposition to help drive room nights. Strategic tactics may include consumer print advertising, online advertising, paid search, satellite radio, trade programs, strategic alliances, and direct mail—all geared toward driving business through our direct channels: wingatehotels.com and 1-800-228-1000. In addition, Wingate by Wyndham properties benefit from a cross-sell program with Wyndham Hotels and Resorts, whereby consumers have the ability to choose to see all Wingate by Wyndham locations and all Wyndham Hotels and Resorts locations in a specific area when searching either brand Web site.
National/Regional Support
- National brand marketing to consumers via print, Internet, direct mail and sales promotions.
- Business-to-business ad campaigns to travel agents via travel trade and GDS.
- Participation in Wyndham Rewards® loyalty program, the world's largest hotel loyalty program*. Wyndham Rewards points can be redeemed for hotel stays, airline tickets, gift certificates and more.
- Strategic marketing partnerships with well-known companies like Avis® and American Express®.
- A dynamic, global Internet site.
- Targeted regional advertising funded by co-op dollars. Wingate by Wyndham's Regional Marketing professionals work with Co-ops to help plan and launch regional marketing and advertising efforts. Co-ops are groups of hotels in specific regions that pool ideas and resources to communicate their messages to their local and feeder markets through print, online and promotional campaigns. Matching dollars from general marketing funds support Co-op campaigns.
- High visibility – travel agents can access Wingate by Wyndham properties via every major Global Distribution System (GDS). We also provide a toll-free reservation number, (800) 228-1000 that is supported by a professional call center staff. Our Web site, www.wingatehotels.com, makes it easy for customers to book their reservations. Wingatehotels.com features an easy-to-use booking engine, special promotions and our Guaranteed Best Available Rates, the lowest publicly available Wingate Inn rates on the Internet.
Local Support
The Wingate by Wyndham slogan is "Built For Business". Once you're ready to open, you'll want to broadcast news of your new, high-tech Wingate by Wyndham property to professionals traveling your way. We can help.
- A local marketing plan — plus tips for finding top business accounts — with help from your Director of Business Development.
- A photography initiative called "The Big Picture" where professional, high resolution images of all properties are provided to the franchisees at no additional cost and uploaded to the brand website and third parties.
- An online corporate brand identity manual.
- Winmarketing.us — an online marketing tool that lets you and your team develop your own property campaign quickly and easily from strategy to execution. The Web site features a wide variety of customizable creative options such as postcards, e-mails, print ads, sales letters, rack brochures and more at discounted prices.
Global Sales
Our Global Sales Department acts as an extension of your sales team, working daily to deliver business to your hotel. This large group of over 100 seasoned sales professionals works with all key market segments that have potential to drive room nights to your hotel:
- Corporate
- Tour markets
- Group
- Foreign inbound travel (FIT)
- Association
- Sports
- Travel agents
- Transportation
- International sales
- Government
Reservation Call Centers
Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.
In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.
Wyndham Rewards®
The Wyndham Rewards® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards® program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
Brand Intranet Portal
As a Wingate by Wyndham franchisee, you’ll get 24/7 online access to MyPortal – and a wide variety of tools with just one ID and password. This includes:
- Access for all employees, including housekeepers and front desk, as determined by the GM.
- Free e-mail accounts with spam filter for the owner, site principal and GM.
- Content-specific information based on your needs and user profile.
- Whenever/wherever access to brand and property performance information, rate management tools, RFP response tools and more.
* Based on number of participating properties.
