Marketing & Advertising

Travelodge’s marketing is among the smartest and most innovative in the business. The brand focuses its investment on lifestyle segmentation for optimum relevancy and impact by targeting the active outdoor lifestyle interests of its guests. Travelodge’s marketing programs are fully integrated and draw from a variety of powerful marketing tools, including online keyword search and display advertising, national print and television, media sponsorships, promotions, and direct marketing.

Global Sales

Our Global Sales Department acts as an extension of your sales team, working daily to deliver business to your hotel. This large group of over 100 seasoned sales professionals works with all key market segments that have potential to drive room nights to your hotel:

• Corporate
• Tour markets
• Group
• Foreign inbound travel (FIT)
• Association
• Sports
• Travel agents
• Transportation
• International sales
• Government

Reservation Call Centers

Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.

Wyndham Rewards^®

The Wyndham Rewards^® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards^® program also offers:

Hundreds of rewards including gift cards, car rentals and airline tickets
No blackout dates¹
Special member offers
Redemption online or by phone
Free travel planning assistance from our program specialists

With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.

National Advertising

Sponsorships

Travelodge is proud to sponsor two well-known, accomplished outdoor sportsmen.

Reaching a loyal fan base of over 75 million, Travelodge sponsors NASCAR driver Greg Biffle and the #16 National Guard Ford. Each weekend throughout the season, Travelodge's logo can be seen on Greg's car and uniform by millions of fans at the track and on television.

New this year, Travelodge also proudly sponsors bass fisherman Mark Tyler as he angles to the top of the Bassmaster Elite Series. Tyler's boat and truck feature the Travelodge logo and customized Travelodge graphics and can be seen in the water, on the road, in print and on television by the nearly 50 million sportsfishing enthusiasts in the United States.

Print and Broadcast

Travelodge's "Recreate. Hibernate." campaign can be seen by millions via national television commercials running 41 weeks throughout the year, as well as print ads in national publications such as Men's Journal^®, Runner's World^®, Outside Traveler^® and NASCAR publications.

E-Marketing

Travelodge implements an aggressive point-of-purchase online campaign that utilizes paid search marketing to ensure that Travelodge consistently populates among the top results when customers conduct hotel searches on the Internet. This puts Travelodge in the direct booking path of online shoppers.

To further enhance this program, we also communicate to nearly 300,000 Travelodge customers monthly through our e-mail marketing campaign. These e-mails promote both national and local Travelodge offers.

Both of these initiatives drive consumers to Travelodge.com, where potential guests can easily learn more about our brand, window shop via our new, professional photography and most importantly, book their stays at your hotels.

Promotional Marketing

Each summer, Travelodge participates in a multi-brand, Wyndham Rewards promotion that encourages Web site traffic, guest loyalty, Wyndham Rewards membership and hotel stays. Travelodge also runs other seasonal promotions to grow awareness and revenue.

Regional Marketing

Travelodge's Regional Marketing professionals work with the Travelodge Regional Alliances (TRAs) to plan and launch regional marketing and advertising efforts.

TRAs are region-specific groups of hotels that share ideas and resources to communicate their messages to their local and feeder markets through print, online and promotional campaigns. Matching dollars from general marketing funds support TRA campaigns.

*Based on the number of participating properties.