Market Position & Customer Profile
For discriminating, cost-conscious consumers traveling by car and looking for a dependable place to spend the night along the way, Super 8 is a national roadside lodging chain that provides convenient locations, clean rooms, and friendly service at a reasonable price. In response to changing consumer needs, the Super 8 brand has evolved from the basic accommodations of the 1970s to now offer complimentary SuperStart® continental breakfast, free high-speed Internet access, and a variety of other amenities at all locations. In 2008, Super 8 will be introducing a revolutionary new guest-room prototype designed to appeal to core customers, as well as attract new, younger guests to the brand.
