Marketing & Advertising

Marketing Initiatives

Super 8 maintains high consumer awareness through one of the most robust marketing campaigns in the economy lodging segment. The brand utilizes a combination of national media, including TV, radio in both English and Spanish, and an aggressive online campaign to make sure its message reaches prospective customers in the right place at the right time. In addition, the Super 8 brand utilizes a variety of sponsorships to generate preference for, and engagement with, the brand, including a high-profile association with NASCAR Nextel Cup racing. Super 8 is proud to be the official hotel of Petty Enterprises, Bobby Labonte and NASCAR’s #43 car.

2008 SUPER 8 MOTELS CANADIAN MARKETING - Click Here
2008 SUPER 8 MOTELS U.S. MARKETING & MEDIA PLAN - Click Here

Wyndham Rewards^®

The Wyndham Rewards^® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards^® program also offers:

Hundreds of rewards including gift cards, car rentals and airline tickets
No blackout dates¹
Special member offers
Redemption online or by phone
Free travel planning assistance from our program specialists

With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.

Global Sales

Our Global Sales Department acts as an extension of your sales team, working daily to deliver business to your hotel. This large group of over 100 seasoned sales professionals works with all key market segments that have potential to drive room nights to your hotel:

• Corporate
• Tour markets
• Group
• Foreign inbound travel (FIT)
• Association
• Sports
• Travel agents
• Transportation
• International sales
• Government

Reservation Call Centers

Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.

Local Sales & Marketing

A Director of Business Development assigned to your property will work with you to develop a local sales and marketing plan that can help deliver business to your motel. Then, you can take advantage of our free in-house Graphic Design department who can design ads, flyers, billboards, brochures and more to help you execute this plan.