Marketing & Advertising

National Marketing & Advertising

For the first time in the brand’s history, Ramada has addressed an international audience with its global marketing campaign “You Do Your Thing. Leave the Rest to Us®,” positioning Ramada as a global mid-scale brand that understands and celebrates the individuality of travelers. This new positioning is being communicated through marketing efforts across the globe, helping to increase brand awareness, drive business, and strengthen guests’ perceptions of the Ramada brand. These efforts may include consumer print and online advertising, travel trade programs, cable television, and direct mail, driving business to ramada.com and 1-800-2Ramada. Internally, Ramada Worldwide is in the process of implementing a Global Service Culture training program for all Ramada employees. This six-commitment program helps ensure that guests receive the welcoming service they would
expect from Ramada.

Global Sales

Our Global Sales Department acts as an extension of your sales team, working daily to deliver business to your hotel. This large group of over 100 seasoned sales professionals works with all key market segments that have potential to drive room nights to your hotel:

Corporate
Tour markets
Group
Foreign inbound travel (FIT)
Association
Sports
Travel agents
Transportation
International sales
Government

Reservations Call Center

Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.

In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.

Ramada.com

Our Ramada.com Web site receives millions of visitors annually and features an easy-to-use booking engine, special national and regional promotions and our Guaranteed Best Available Rates – the lowest publicly available Ramada rates on the Internet.

Wyndham Rewards^®

The Wyndham Rewards^® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards^® program also offers:

Hundreds of rewards including gift cards, car rentals and airline tickets
No blackout dates¹
Special member offers
Redemption online or by phone
Free travel planning assistance from our program specialists

With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.

Regional Marketing

Ramada's Regional Marketing professionals work with the Ramada Management Associations (RMAs) to help plan and launch regional marketing and advertising efforts. RMAs are groups of hotels in specific regions that pool ideas and resources to communicate their messages to their local and feeder markets through print, online and promotional campaigns. Matching dollars from general marketing funds support RMA campaigns.

Marketramada.com. and Marketramada.ca

To help ensure that on-property advertising and collateral pieces are consistent with national messaging, we have developed Marketramada.com in the U.S. and Marketramada.ca in Canada. These online marketing tools let you and your team develop your own property campaign quickly and easily from strategy to execution. The Web site features a wide variety of customizable creative options such as postcards, e-mails, print ads, sales letters, rack brochures and more at discounted prices.

Brand Intranet Portal

As a Ramada franchisee, you’ll get 24/7 online access to MyPortal – and a wide variety of tools with just one ID and password. This includes:

Access for all employees, including housekeepers and front desk, as determined by the GM.
Free e-mail accounts with spam filter for the owner, site principal and GM.
Content-specific information based on your needs and user profile.
Whenever/wherever access to brand and property performance information, rate management tools, RFP response tools and more.

Promotions

Ramada runs seasonal promotions to drive incremental room nights and brand awareness. Leveraging its relationships with other Wyndham Worldwide brands and Wyndham Rewards^® partners, Ramada gives customers value-packed offers during key travel months.

* Based on number of participating properties.