Marketing & Advertising
We communicate our compelling product offering and value proposition through a powerful, integrated media campaign designed to reach customers at the right place and the right time. Our extensive print and online efforts are designed to retain our current guests and get new consumers to try the Howard Johnson brand by pursuing an emotional connection with our target audience.To capture our share of the growing online market, we also maintain a strong presence on a variety of travel-related sites to reach consumers who are actively shopping online.
Click here to view the Howard Johnson Media Guide.
ROC & Roll
Today’s society is extremely visual.And customer shopping behavior research has proven that seeing is indeed believing. That’s why it’s not only smart – it’s vital – to have professional quality online photographs of your property.
To meet this need, we launched Project ROC & Roll, an initiative that provides all domestic properties with an opportunity to have the new online photography requirement fully funded by Howard Johnson International. To take advantage of this offer, franchisees simply join their Regional Operator’s Council (ROC). By paying your ROC dues (by the payment deadline) and joining your area ROC, you will automatically be enrolled in project ROC & Roll and get 100% of your photo shoot cost covered by the Howard Johnson national marketing fund.
Global Sales
Our Global Sales Department acts as an extension of your sales team,
working daily to deliver business to your hotel. This large group
of over 100 seasoned sales professionals works with all key market
segments that have potential to drive room nights to your hotel:
• Corporate
• Tour markets
• Group
• Foreign inbound travel (FIT)
• Association
• Sports
• Travel agents
• Transportation
• International sales
• Government
Reservation Call Centers
Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.
Wyndham Rewards®
The Wyndham Rewards® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards® program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
