Marketing & Advertising
Refreshed and revitalized, Days Inns have a sunny new look outside. It’s the sign of more value than ever inside.
We hold our position as the value leader among economy hotels by building on our longstanding reputation for affordability and our well-known, unique Sunburst logo. The Days Inn tagline declares our value leadership: "The Best Value Under The Sun."SM
Our multi-faceted marketing strategy targets customers when and where they spend their most valuable time. We reach them through national advertising, promotions, online marketing, and Regional Alliance marketing. Our powerful marketing efforts consistently receive the lodging industry's highest level of recognition and always focus on acquiring new guests – and retaining existing ones.
Marketing
Days Inn is supported by one of the industry’s most efficient and effective marketing programs. The brand maintains high consumer awareness through an award winning national ad campaign designed to drive short-term sales and build long term brand equity. Our impactful campaign is supported by a fully integrated media plan built to maximize strengths of online and offline media. Days Inn also implements targeted regional marketing programs designed to deliver results through our powerful Marketing Alliance program.
Our dynamic national marketing program includes:
- National promotions that freshen brand interest and build room nights.
- The Wyndham Rewards® loyalty program. As the world's largest hotel rewards program,* it unites Wyndham Hotel Group and other Wyndham Worldwide business units for multi-brand impact.
Regional alliances team up for greater impact with:
- Marketing and Performance meetings (M.A.P)
- Regional marketing to help participating Days Inns properties achieve significantly higher RevPAR than non-members.
- Revenue-enhancement training, sales leads, networking and more.
- Dedicated Business Alliances that address the unique needs of larger, downtown and airport hotels that offer the Days Business Place® room upgrade program.
Local marketing tools help Days Inn hotels with:
- Property Web pages that display Days Inns hotels – photos, hotel profiles and rates.
- Soft hotel Software.
Global Sales
Our Global Sales Department acts as an extension of your sales team, working daily to deliver business to your hotel. This large group of over 100 seasoned sales professionals works with all key market segments that have potential to drive room nights to your hotel:
- Corporate
- Tour markets
- Group
- Foreign inbound travel (FIT)
- Association
- Sports
- Travel agents
- Transportation
- International sales
- Government
Reservation Call Centers
Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.
In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.
Wyndham Rewards®
The Wyndham Rewards® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards® program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
Sample Ads
- A Sunny Stay and Rewards your way
- Upgrade your stay and give yourself a BONUS!
- Smooth out your next trip!
National & Regional Advertising
National
- Television, radio and print campaigns reach millions of travelers who are ready to book.
- E-marketing efforts maximize explosive growth in online reservations and reach consumers during the trip planning process.
- Global Sales marketing efforts to reach the Travel Agent and Consortia market.
Regional
- Corporate co-op fund.
- Targeted regional ads and promotions.
- Customizable, professional, low-cost ads and marketing materials.
2008 Media Calendar
View the 2008 SUNsational Marketing calendar.
Product Innovations
Days Business Place Rooms
Designed to upgrade your bottom line. Days Business Place rooms offer value added amenities today’s experienced frequent travelers are looking for. Studies have shown that business travelers are brand loyal and willing to pay more for the additional features and amenities
The Days Inn new online property photo program.
Hotel Amenities
Includes a unique hookless shower curtain, curved shower-rod, six-function WaterPik® showerhead and SolTerre® premium bath amenities with citrus and sunflower essences.
Enjoy a better night's sleep with improved bed comfort. Effective January 1, 2007, every Days Inn guest room provides four cluster fiber standard size pillows for each full and queen bed, 100% polyester fleece or nylon Vellux blanket and more.
Quality and convenience with Folgers® coffee, Kellogg's® cereals, Minute Maid® juices and more.
All Days Inn properties offer guests free high speed internet access.
Brand Standards
