Market Position & Customer Profile

Market Position

As an emerging contender in the mid-scale without food and beverage segment, Baymont Inn & Suites is the perfect brand for both leisure and business travelers who require value without sacrificing comfort and quality. The typical Baymont Inn & Suites property is between 75 and 90 rooms, featuring such amenities as suites, meeting rooms, fitness facilities, and the signature Baymont Breakfast Corner^SM.

Building on roots steeped in hometown hospitality, the Baymont Inn & Suites brand is the ideal choice for both small and large markets.

For developers interested in developing new hotels, the Baymont Inn & Suites prototype is considered to be smart, practical, and affordable. The interior provides sensible solutions to those amenities required by high-valued guests, and new exterior elevations have been added to make the product more suitable for virtually every climate. Wyndham Hotel Group is committed to growing the Baymont Inn & Suites brand and offers a highly competitive incentive program to qualifying developers, entrepreneurs, and multi-unit operators.

Customer Profile

Here’s a snapshot of our guests:

Primary Customer:

Leisure Travelers (75%)
Average Age 35-54
Married (64%)
Male (52%)

Average Length of Stay:

The average length of stay is 1.75 nights