Marketing & Advertising

Baymont Inn & Suites marketing initiatives are geared toward strategically building brand awareness and brand equity, and delivering a compelling selling proposition to help drive business through our direct channels. National and regional programs may include such tactics as consumer print, online, travel trade, and direct-mail efforts, and strategic alliances. Baymont Inn & Suites supplements its marketing programs with the Wyndham Rewards^® loyalty program’s marketing efforts, including seasonal promotions, as well as incremental exposure through the Wyndham Rewards^® program-specific channels (WyndhamRewards.com, e-newsletters, marketing alliances, statements, etc.).

National Marketing

We’ve launched a dynamic national marketing campaign to build brand awareness and drive business to Baymont Inn & Suites hotels. This integrated marketing plan will maximize your franchisee marketing dollars through a variety of strategic initiatives:

National brand marketing to consumers via print, Internet, direct mail, e-mail and sales promotions.
A dynamic Internet site.
Centralized guest data collection.
Hotel directory.
Online portal for local marketing and brand identity support.
Participation in the Wyndham Rewards^® loyalty program, our dynamic guest loyalty program. Wyndham Rewards points can be redeemed for hotel stays, airline tickets, gift certificates and more. (See below)

Global Sales

Our Global Sales Department acts as an extension of your sales team,working daily to deliver business to your hotel. This large group of over 100 seasoned sales professionals works with all key market segments that have potential to drive room nights to your hotel:

• Corporate
• Tour markets
• Group
• Foreign inbound travel (FIT)
• Association
• Sports
• Travel agents
• Transportation
• International sales
• Government

Reservations Call Center

Our central reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals who are committed to maximizing revenues for your hotel. Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more.In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.

Baymontinns.com

Our Web site, Baymontinns.com, receives millions of visitors each year and features an easy-to-use booking engine, special promotions and much more.

Wyndham Rewards^®

The Wyndham Rewards^® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards^® program also offers:

Hundreds of rewards including gift cards, car rentals and airline tickets
No blackout dates¹
Special member offers
Redemption online or by phone
Free travel planning assistance from our program specialists

With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.

Local Marketing Support

As a Baymont Inn & Suites franchisee, you can tap into MarketBaymont, our local marketing portal. This tool can help you plan, implement and manage targeted local marketing campaigns that leverage the look and feel of the national Baymont brand advertising campaign. There is a wide a variety of services, including on-property collateral, print ads, billboards, direct mail, e-mail and more. MarketBaymont provides high quality products to help you save time and money.

Brand identity guidelines and assets will also be available to you as a Baymont franchisee. Your staff, graphic designers and suppliers will appreciate these logos, usage guidelines and specifications as you move forward to produce revenue-generating electric billboards, exterior signage and collateral.

Baymont Management Association Regional Co-op Guidelines

Promotions

Baymont runs seasonal promotions to drive incremental room nights and brand awareness. Leveraging its relationships with other Wyndham Worldwide brands and Wyndham Rewards^® partners, Baymont gives customers value-packed offers during key travel months.

Brand Intranet Portal

As a Baymont franchisee, you’ll get 24/7 online access to MyPortal – and a wide variety of tools with just one ID and password. This includes:

Access for all employees, including housekeepers and front desk, as determined by the GM.
Free e-mail accounts with spam filter for the owner, site principal and GM.
Content-specific information based on your needs and user profile.
Whenever/wherever access to brand and property performance information, rate management tools, RFP response tools and more.

* Based on number of participating properties.