Be Well
Personalisation + Innovation + Flexibility = Profit
Today's consumer is multi-cultural, multi-generational and multi-dimensional. Recognising the diversity of this new consumer we strive to make each guest experience unique through our breadth of offerings and service delivery. Our rich history of innovation includes embracing female business travellers and pioneering the customised hotel experience. This ability to look at situations from our customers' perspective, adapting our approaches and finding solutions that go beyond standard operating procedure to deliver outstanding customer satisfaction.
BRAND ESSENCE
- Personalisation
- Food is brilliant
- Innovation
- Quality throughout
- Flexibility
- Customised
- A room that performs
- People that perform
- Service for women, designed by women, delivered by women
- We do grand meetings
- You relax here
- Our guests mean something to us - and we show it
FAST FACTS
| Construction | Conversion or new build |
| Location | Major urban & resort destinations |
| Key cost | €150.000 - €200.000* |
| Operation | Upscale Full Service |
| Room Size | 34 - 36m2 for Europe 48 - 45m2 ME/APAC |
| Consumer Base | 50-75% business Resort/Hotel |
| Key Features | The Room That Performs Unique hotel experience Personalised guest service |
| Unique Features | Michael Graves designed in-room products Herman Miller chair Be Well Bed By Request programme Full fitness facilities Blue Harmony Spa |
GUESTS
Baby Boomers are those born beteen 1944 and 1964. In 2008, that would make them between 44 and 62 years old. The oldest wave of the Baby Boomers is currently considering retirement options and looking at ways to make their elder years meaningful.
Generation Xers are people born between 1965 and 1976 - 1980. Gen-Xers are independent, enjoy informality, are entrepreneurial and seek emotional maturity. They also seek balance in their lives now - not when the retire. They seek time to raise their children and don't want to miss a minute - as their parents did. Gen-Xers also want immediate and honest feedback.
BACKGROUND
- Wyndham founded in 1981 by Trammell Crow in Dallas
- Acquired by Wyndham Hotel Group in October 2005
BLUE HARMONY SPA
