See you along the way
For all generations who like to live life on the go. Always fresh and exciting, for today's independent travellers. A great place to spend the night along the way. Just chill, get connectted, grab a snack, hang out with friends or catch some sleep. Always clean, friendly and reasonably priced. Somewhere you want to be. A super surprise!
BRAND ESSENCE
8-POINT PROMISE
- Guaranteed Best Available Rate on www.super8.com or your first night's free
- Kids 17 and under stay free (in adult family member's room)
- Free in-room high-speed internet access
- Free continental breakfast
- Large walk in showers
- Free coffee in the lobby and even while you're on the road
- Wyndham RewardsSM program
- Cable or Satellite TV with free premium channels
FAST FACTS
| Construction | New build - Hard spec |
| Location | Urban & Transport Network |
| Key cost | €39.000* |
| Operation | Self-serve drinks and snacks |
| Room Size | 16m2 for Europe 16-18m2 for ME/APAC |
| Consumer Base | 50% leisure/50% business |
| Key Features | WiFi, 24 hour reception |
| Unique Features | Zoned living |
GUESTS
Generation Xers are people born between 1965 and 1976 - 1980. Gen-Xers are independent, enjoy informality, are entrepreneurial and seek emotional maturity. They also seek balance in their lives now - not when the retire. They seek time to raise their children and don't want to miss a minute - as their parents did. Gen-Xers also want immediate and honest feedback.
Generation Y refers to people born in the 1980s and 1990s. In Western cultures, they were brought up entirely in the age of personal computers and electronic gadgets. Younger gen-Xers and all generation Y children were brought up in the thick of it.
BACKGROUND
Established in 1974 in South Dakota. Acquired by Wyndham Hotel Group in 1993. Named number one lodging franchise in Entrepreneur magazine's 24th annual Franchise 500. Super 8 is the largest economy chain based upon number of hotels, according to Smith Travel Research.
INNOVATION FACTOR
