Leave the rest to us.

Ideal for business and leisure travellers alike, Ramada offers meaningful relaxation at affordable, mid-market prices. Ramada is a welcoming and restorative hotel experience that's available almost anywhere in the the world.

BRAND ESSENCE

Predictability
Tailored Service
Genuine
Welcoming
Dedicated
Great place to have meetings
Common sense
We make you look good
Good food - good drinks, always
All contemporary but current
Do the basics well

FAST FACTS

Construction	Conversion or new build
Location	Urban and Resort Desinations
Key cost	€70.000 - €90.000 Ramada*
Operation	Full service, Resorts, Suites
Room Size	22m² Ramada 26m² Plaza for Europe 30m² Ramada 30-38m² Plaza for ME/APAC
Consumer Base	80% business - Plaza 40-65% business Resort/Ramada
Key Features	Global brand with local identification Great value for money Perfect fit for business & leisure Focus on Service, Quality & Consistency
Unique Features	Conference facilities F&B concept Fitness zone

GUESTS

Baby Boomers - People born beteen 1944 and 1964. At 44 to 62 years old, the seek familiarity and comfort.

Gen X - People born between 1965 and 1976 - 1980. Children of the Baby Boomers, they are independent, enjoy informality and adopt an entrepreneurial attitude.

BACKGROUND

The Ramada® brand began in 1954, when a group of investors opened the first Ramada Inn in Flagstaff, Arizona-theh first in a series of "motor hotels." That same year, the group adopted the name "Ramada," a Spanish word meaning "a shaded resting place," and sold its first franchise. Since then, Ramada Worldwide has grown to over 850 locations in 34 countries.

INNOVATION FACTOR

Wyndham Worldwide and affiliated brands and logos are service marks and/or registered trademarks
of Wyndham Worldwide or its subsidiaries in the United States and other countries.