...simply better
For the connected business traveller. Keep in the loop. Catch up. Make the presentation of a lifetime. It's your call. We work around you, giving you what you need when you need it. Simple is smart!
BRAND ESSENCE
- Simply better
- You come back again and again
- Wicked
- Daringly different
- Live, love, laugh
- Hub of your existence
- Enjoy
- Encore people are passionate about life
- Vibrant
- Entice
Enthral
Entertain
Enamour
FAST FACTS
| Construction | New build - Hard spec |
| Location | Urban and mixed use development |
| Key cost | €55.000* |
| Operation | Select service |
| Room Size | 19.5m2 for Europe 19.5-22m2 ME/APAC |
| Consumer Base | 60-70% business |
| Key Features | Meeting rooms, WiFi, bar, specialist coffee |
| Unique Features | The Hub, glass panelled bathroom pod, contemporary wooden floors |
GUESTS
Generation Xers are people born between 1965 and 1976 - 1980. Gen-Xers are independent, enjoy informality, are entrepreneurial and seek emotional maturity. They also seek balance in their lives now - not when the retire. They seek time to raise their children and don't want to miss a minute - as their parents did. Gen-Xers also want immediate and honest feedback.
BACKGROUND
Encore emerged in the market place as the world welcomed the noughties with open arms (not to mention slight trepidation about Y2K!). The budget sector was already growing rapidly, but there remained considerable opportunity for further expansion and a need for innovation and style. Encore was created to challenge the sector by delivering a darinly different and wicked experience. The key features such as the Hub, the fabulous bathrooms, the wooden floors and bright colours offer a refreshing and vibrant environment to enjoy, entice, entertain and enthral.
Our people have passion and our partners, such as Starbucks, hit the right note. As Encore nears double digits in age, so do the number of hotels, with the brand set to grow exponentially in key locations thanks to our experienced Franchisees.
INNOVATION FACTOR
