What is the Wyndham RewardsSM program?
The Wyndham Rewards program is Wyndham Hotel Group’s points-based loyalty program that rewards members with their choice of points, airline miles or rail points for qualifying stays1 at more than 6,000 Wyndham Worldwide hotels around the globe.
Wyndham RewardsSM
The Wyndham Rewards program positions us to compete more effectively in the market while capturing the breadth and strength of Wyndham Worldwide’s family of expanded travel choices that include destination resorts, international locations and vacation ownership resorts.
Wyndham Rewards Gives Franchisees the Edge
The Wyndham Rewards program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards program also offers:
- Hundreds of rewards including gift cards, car rentals and airline tickets
- No blackout dates1
- Special member offers
- Redemption online or by phone
- Free travel planning assistance from our program specialists
With even more travel choices for our members in the U.S. and Canada to international destinations or vacation resorts, our franchisee can enjoy the benefit of thousands of members who choose to stay within the Wyndham Worldwide family of hotels.
Competitive Landscape
Wyndham Hotel Group participates with a company called Phoenix Marketing in a study called Scores Indicated Research that polls guests of all different hotel loyalty programs.
According to the 2007 Hotel SCORES survey, the Wyndham Rewards program has the highest level of member activity in all frequent guest programs at 74%. This beats both Marriott and Choice – both measured 63% in member activity. And when it comes to consumer awareness about the Wyndham Rewards program, results show a 34% increase from 2004 to 2007.
Although the Wyndham Rewards program is a relatively new player in the hotel loyalty rewards program, its strong results are competitive with more seasoned frequent guest programs such as Marriott Rewards®, Choice Privileges® and Starwood Preferred Guest®.
Member Value to Properties
Wyndham Rewards members are high-value customers who:
- Pay a higher ADR …stay more often than non-members.
- Are five times more likely to remain Wyndham Hotel Group customers over a two-year period than non-members.
- All brands benefit from members staying within the Wyndham Rewards program network of hotels
- The Wyndham Rewards program business comes from 34% -76% of members who enrolled through a different brand.*
Why do Members Stay at Properties Participating in the Wyndham Rewards Program?
For every qualified stay1 at a Wyndham Hotel Group franchised property, members will earn Wyndham Rewards points, airline miles or rail points for rewards such as free night stays, airline tickets and gift cards. Members can also earn rewards even faster when they apply for and use the Wyndham Rewards MasterCard® credit card; shop online, rent a car or even get your taxes done.
Members can redeem points for free night stays at more than 6,000 Wyndham Worldwide locations for free car rentals, vacation packages and shopping or dining gift cards with popular retailers such as the Home Depot®, BestBuyTM and Target® to name a few. Also, there are hundreds of merchandise options found on Wyndham Rewards Marketplace at wyndhamrewards.com which is powered by SkyMall®.
Wyndham Rewards is Only Getting Better!
Consumers are brand loyal if a program is valuable to them. Our goal is to retain current customers and increase our share of their business by making all of our offerings extremely appealing. We carefully research, plan and structure each promotion to ensure our members and our brands get great value.
We are fully committed to developing programs that help our franchisees build their business. Our focus is on driving incremental revenue to properties and encouraging Wyndham Rewards program engagement throughout our franchisee community.
Dash for Cash
There are property enrollment incentives in place to reward your front desk staff and owners with $1 per enrollment incentive, once the property reaches 20 qualified enrollments.
Purchase Points Rewards
Owners and general managers can use our online tool called Purchase Points Rewards to buy or issue points to Wyndham Rewards guests. This is an easy and great way to show your loyal guests that you appreciate their business.
Franchisee Tools
The Wyndham Rewards program training tools and on-property support are posted on MyPortal, located https://myportal.wyndhamworldwide.com, our intranet site and key communication vehicle and single access point to all the applications Wyndham Hotel Group makes available to you.
