Step inside. Discover how Wyndham Hotel Group will help you maximize your hotel investment with a full range of Marketing Programs.
When you engage with a Wyndham Hotel Group franchise, you won't be on your own. Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands.
Wyndham Rewards®, the company's point-based guest loyalty program, is the largest in the lodging industry based on the number of participating hotels. The Wyndham Rewards program increases guest frequency and retention by enabling travelers to earn and/or redeem at more than 6,500 hotels located around the globe including the U.S., Canada, Mexico, Europe, Asia Pacific and Latin America. Members accumulate points either by staying at a participating hotel or by purchasing everyday services and products using a co-branded Wyndham Rewards credit card.
Since its introduction in 2004, Wyndham Rewards has acquired nearly 7 million active members who stay more often and drive more revenue to Wyndham Hotel Group properties than non-member guests. These members tend to remain customers over a longer period of time and are less likely to use third-party channels when booking.
This team's sole focus is on building the relationships that deliver the business, all around the world. Acting as an extension of your sales team, our Global Sales Department consists of hospitality professionals located across the globe that provide revenue-building support in key segments:
Online and offline, Wyndham Hotel Group's team of marketing experts optimize brand exposure and maximize distribution through a multifaceted approach. In addition to the support of subject matter experts in eCommerce and Distribution that work across Wyndham Hotel Group, each brand also has a dedicated marketing team focused on generating consumer awareness of and preference for each of our 15 brands through unique and integrated marketing plans. Marketing strategies and tactics vary depending on the needs of the specific brand and local market, but all are designed to help drive more business through the most profitable channels.
Integrated marketing initiatives may include:
A key focus is the continual investment in and optimization of the company's eCommerce capabilities to drive business to its proprietary online channels which provide owners a lower cost of distribution.
Offline, call center professionals are available 24/7 and effective call transfer programs for reservations support create an efficient process for both guest and owner. To maximize third party online channels, owners are provided with connectivity to key online travel agents, aggregators and third party referral sites, and direct connections to select online partners.
Long-standing relationships with Travel Agents and Travel Management Companies facilitate:
1 Available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising.
This department is focused on helping properties deliver the right rate at the right time, and provides flexible services that can be tailored to property size, market, and management approach. All hotels are given access to key industry reporting such as Smith Travel Research's Weekly and Monthly STAR Reports and Travelclick's Price Position reports and provided with our Central Rate and Inventory Support Program, a basic level of assistance that ensures that rate offers are available for sale across all channels in an optimal fashion.
For an additional fee, properties can also chose a full service centralized Revenue Management for-hire service that includes: