Step inside. Discover how Wyndham Hotel Group will help you maximize your hotel investment with a full range of Marketing Programs.

When you engage with a Wyndham Hotel Group franchise, you won't be on your own. Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands.

Marketing Services

We utilize a powerful mix of marketing including, advertising, promotions and public relations to target consumers, travel agents and corporate meeting planners.

Wyndham Rewards

The Loyalty & Direct Marketing department is responsible for the strategic development and management of the global Wyndham Rewards® program, Wyndham Hotel Group’s guest loyalty program designed to drive incremental revenue to our 11 participating hotel brands.

Learn more ...

Global Sales

Our focus is always on building the relationships that help deliver the business, all around the world. Acting as an extension of your sales team, our Global Sales Department consists of hospitality professionals around the world and provides revenue-building support.

Wyndham Rewards increases guest frequency and retention by enabling travelers to earn and/or redeem at the greatest number of brands (11) and hotels (6,000+) in the hotel industry, as well as with most major airlines and 200 other participants.

Since its introduction in 2004, Wyndham Rewards has acquired over 20 million members and has over 7 million active members, with one of the highest levels of member activity in the industry.

Learn more ...

Our focus is always on building the relationships that help deliver the business, all around the world. Acting as an extension of your sales team, our Global Sales Department consists of hospitality professionals around the world and provides revenue-building support in key segments:

• Group — meetings, incentive, conferences and exhibition (MICE), corporate, association and group inside sales
• Specialty Market — transportation, sports, diversity, government, member benefits, and tour & travel
• Travel — travel management companies (TMC), consortia, tour and wholesale
• Corporate Transient — business travel & relocations

Brand Marketing

Our brand marketing professionals employ a variety of methods to create awareness of and preference for our hotel brands. We utilize a powerful mix of marketing including, advertising, promotions and public relations to target consumers, travel agents and corporate meeting planners and other key market segment.¹ Integrated marketing initiatives may include:

• National print, television, radio and online campaigns²
• Exposure on top search engines and other online ad networks¹
• Regional co-op marketing programs for many brands¹
• National public relations
• Key sponsorships for target demographics¹
• Targeted promotions to drive trial
• Direct marketing including email campaigns¹
• Social Media¹

Distribution channel management

We have experts in managing distribution through various channels, all focused on driving share and incremental revenue to our hotels.

• Online
• Dynamic brand web sites
• Mobile enabled sites¹
• Relationships with key OTA's and other third party referral and aggregator sites
• Direct connections to key online vendors
• Voice
• Call center professionals available 24 hours a day, 7 days a week, 365 days a year trained to sell rooms
• "ResCentral" call transfer program to provide reservation support to properties.
• Relationships with Travel Agents and Travel Management Companies
• Facilitated Global Distribution Systems management and advertising
• Centralized commission processing services
• Revenue Management Services
• Monitoring, consulting and loading of rates and inventory to stay competitive in the marketplace
• Rate promotion and strategy development
• Access to key industry metrics

1 available only for select brands

2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising